Considering a website revamp or having your first one built?
Here are 3 compelling reasons why your business NEEDS a professional website
1. YOUR BUSINESS WILL GAIN CREDIBILITY
People all over are searching on Google for things they want, for solutions to their problems, to compare prices, or just to get some information about a business, restaurant or store before they purchase from them. If you don’t have a website, potential customers will go to your competitors who do have a website, especially if you are a home-based business and people can not find you.
Having your own website will not only provide the information they are looking for, but it will give your business credibility and proves to them that you really exits and are in in for the long hual.
You may be thinking, “Maybe I should just build my own website”, “why should I pay for someone to do it for me?” There are many reasons that we do not encourage this. If you have a website up that is damaging your brand because of poor design than you will most likely chase away your visitors anyway. However, if you are somewhat tech savvy and have the time to build your own website, I strongly recommend you at least use WordPress with a professional theme and that you pay for web hosting with a reputable web host like Hetzner.
Your business will gain so much more credibility by having a professional designer help you design and develop your website.
2. IT SAVES YOU MONEY IN THE LONG TERM
As a small business owner, especially one that is just starting out, you’re probably thinking you can’t afford afford to pay for a professional website. But you really can’t afford NOT to at the same time. You need to think of your website as a investment and it might need to be something that you save money for – the cost of designing a website varies depending on your needs as well as the company that you choose to work with, once the website is up and running, a decent website is worth the initial investment, especially if built using clean code and in WordPress. WordPress enables you to add and change your own content regularly, saving you money in updates and most companies should help you out with some tutorials once your site goes live. Compared with the cost of traditional advertising, such as newspaper ads, radio commercials, promotional materials, when you consider the potential market you can reach with a website, it is a very cost effective way to promote your business long term and probably cheaper then getting hundreds of flyers printed.
Even if your skill levels are slim to none and you need to continually pay your website designer/developer to maintain and update your website for you, the upkeep costs are still lower than ongoing traditional marketing, and the investment is certainly worth the number of potential customers that will find your business online each year.
When it comes to comparing the cost of a professional website with a freebie D.I.Y. website, unless you are fairly skilled, your website will cost you in time and effort that could be better spent elsewhere in your business while you let a professional handle the technical stuff for you. Not only that, but if it’s not professional, or can’t be found in a Google search, you will lose customers and that will also cost you dearly.
Saving money is definitely a great reason why your business needs a professional website, but there are several more reasons.
3. CUSTOMERS CAN BE KEPT INFORMED
In its most basic form, think of a website as being an online brochure or HOME that can be updated at any time and displays to your visitors always – you never have to close your doors and are open 24/7. It is much easier and quicker to update products or info on your website, especially if your website has been built correctly- who still reads brochures and catalogues these days anyway?
A website is an effective way of introducing your customers to new services, letting them know about new products, announcing upcoming events and special that you are running. You can also provide added value by posting tips, resources and other information through a blog on your website, exactly like we are doing now (lol!). Unlike print ads, newspaper articles and flyers, which quickly become outdated and which people dislike receiving through their car windows (We know we do!), your website can provide current information and news. And if you discover a mistake after you publish a page or post, it is a quick fix without costing you any money that you will be able to update very easily yourself.
A website can be so much more than just an online brochure or catalogue though. Now we have YouTube videos, Podcasts, Webinars, eBooks and other online media to showcase our skills, expertise and products, provide online classes, courses and workshops and the best part is that it is all managed for you on your website making your life simple and easy. Don’t forget about social media integration which enables you to share information on your website across numerous other channels and reach an even wider audience making managing your Social Media SO much more bearable.
Having a website in the 21st century is crucial and finding the right web design agency to partner with is crucial for your website. Our niche’ is web design and everything website. If you are looking for a professional company with mad design skills then we would definitely like to help you create your online home.