6 Eye-Opening Statistics About User Experience, Website First Impressions, and Website Design That You Should Be Taking Seriously.

It takes about 50 milliseconds – that’s 0.05 seconds for users to form an opinion about your website that determines whether they like your site or not, whether they’ll stay or leave

What it means:

As common as it is to say “don’t judge a book by it’s cover,” websites are subject to an extreme level of judgements that immediately influence perceptions of credibility and servie quality.

Why? It’s a simple matter of choice and preference. There are multiple search results to choose from and the user will find the best fit for their needs and obviosuly the one that looks like they will do the job better. It’s simple economics: A surplus of good options drives the price—or in this case, the level tolerance for bad websites—down. So yes, websites are judged swiftly and ruthlessly.

How to fix it:

The best and only way to get rid of negative judgements on your homepage is to improve it’s design.

While this may feel like a massive and possibly a costly task, you can read on and implement what you’ve learned to make sure your redesign avoids the fatal 0.05 seconds in the future.

Now would probably be a good time for statistic #2:

57% of internet users say they won’t recommend a business with a poorly designed website on mobile

What it means:

Ok, so this is probably one of the most important factors. Here’s where responsive web design comes into play:

Websites that are not mobile responsive are by nature poorly designed and will destroy your online presence, because they don’t provide an optimal user experience which will chace your visitors away immediately.

No company wants its website visitors to be wary of referring them.

85% of adults think that a company’s website when viewed on a mobile device should be as good or better than its desktop website

What it means:

Having a website that users need to pinch and zoom on their mobile devices to view? I am sure that you have experinced this on a site before – that user is as good as gone—and they should be able to figure that out in 0.05 seconds from landing on your website.

Nowadays, all websites should adjust based on the pixel width of the website upon which it’s being viewed. If you have a responsive website, aspect ratio becomes less important, because the priority is filling the screen on every device in a way that is legible, compelling and easy to navigate.

38% of people will stop engaging with a website if the content or layout are unattractive

What it means:

Awesome, Congratulations! You have survived the 0.05 seconds of doom and the visitor is still on your website. Now what?

Well, you’re not quite out of the flames yet! In fact, any snag a user hits on your site—whether it’s related to design or navigation such as a button not working or banner being broken—can be fatal to your chances of turning that user into a lead and this will probablly be the point at which they decide to leave.

How to fix it:

Moral of the story?

Not all websites that look good from the start are good at getting the job done and converting your users into leads and customers. In fact, if your website slips up at any point, users have made it clear that they won’t tolerate it and will leave your website.

The best way to fix this is to make sure that your content is short and sweet and to the point and that your menu navigation is easy and simple to navigate. Fix up any broken images or links.

88% of online consumers are less likely to return to a site after a bad experience

How to fix it:

Unfortunatly, the internet doesn’t hand out second chances and everything that we’ve learned so far tells us that bad website design, outdated content and low usability are major credibility killers.

Try to get to the root of the issue. If your website hasn’t been updated or redesigned in 5 years, the answer is probably pretty simple: Implement some of our design tips from above and create a modern, responsive website for your company.

It takes 2.6 seconds for a user’s eyes to land on the area of a website that most influences their first impression

What it means:

The next hurdle your website needs to overcome is the user’s first conscious impression, which is typically an area on the landing page that will influence their perception of the website’s quality and credibility.

Users take an average of 2.6 seconds to find this spot, so it’s important to be engaging right away from your landing banner.

How to fix it:

The key to creating a positive first impression is a combination of extreme clarity and quality design and show your visitors what you are all about with one image or with your first sentance.

Every landing page should have a logical area where you want your user’s eyes to land. This area will most often be a line of text or image/video that introduces your company to the user.

Most users attention seems to go to the page’s headline, and then to the navigation bar, where users can learn more about the company or a specific service. Make sure to order your menu items by relevence of what your visitors are wanting to find.

70% of small business websites lack a Call to Action (CTA) on their homepage

What it means:

Believe it or not, your website users want to know what your website wants them to do and where you want them to go. They may not always do it, but that’s a story for a different time.

Your website is a great for credibility boosting and serves to inform your users of your products or services—but most importantly, it’s your online point of sale.

How to fix it:

The type of call to action that you feature will depend on the type of business you run, but if your homepage lacks one, users will choose to go elsewhere. Use things like questions with CTA buttons to give your customers quick ways of contact and solutiuons.

Here are some more statisticas which basically speak for themself and can help you understand the uregncy of having a responsive website:

• The same study found that 46% of consumers in the study based their decisions on the credibility of websites on their visual appeal and aesthetics.
• Mobile traffic as a share of total global online traffic in 2017 was 52.64%
• A study found that 94% of negative website feedback was design relate
• Nearly 8 in 10 customers would stop engaging with content that doesn’t display well on their device.
• According to Google, 61% of users are unlikely to return to a site on mobile if they had trouble accessing it and 40% visit a competitor’s site instead.
• 83% of mobile users say that a seamless experience across all devices is very important.

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