What is the name of your business?
Describe in one sentence your business/service. (Difficult but vital!)
If you are not a new business start-up – what are the reasons you want a new logo?
What do you want your new logo to achieve?
Who are your main competitors and how do you differ from them?
What do you like or dislike about your competitor’s branding?
Do you have a specific idea in mind for your logo?
Do you want to use existing brand colours or a particular range of colours?
Are there any colors that you do not want to use?
Do you have a particular font you would like to use – or ones you definitely do not want to use?
What words should describe your logo?
What message or emotion do you want your logo to portray?
Does your logo have a tag line?
Is your tag line to appear with your logo on all of your branding?
Where will your logo be used (ie. Internet / print) ?
What logos do you like and why? Upload an examples of Logos that you like below.
Any other comments?